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Evaluative Language in Electronic Product Reviews
Polášek, Radek ; Mihai, Hana (referee) ; Reich, Pavel (advisor)
Tato práce bude zaměřena na ohodnocení jazyka v recenzích mobilních telefonů. K tomuto účelu bude použita recenze Apple iPhone 7. Apple má širokou nabídku produktů, jmenujme počítače, tablety, hodinky nebo mp3 přehrávače. Mobilní telefony jsou ale jedním z nejpopulárnějších produktů. Z tohoto důvodu, jsou recenze mobilních telefonů perfektním zdrojem pro tuto tezi. Účel této práce je analyzovat a demonstrovat prostředky ohodnocení jazyka v reklamní mluvě a odhalení strategií a jazykových prostředků použitých k ovlivnění čtenáře, při apelování na city, morálku a estetiku chápání. Předpokládám, že recenze jsou zaujaté díky použité formě jazyka, která může obsahovat osobní názory autora nebo metody manupulace se čtenářem. Tyto metody mohou být použity při stylizaci textu, mohou apelovat na emoce nebo sociální zázemí čtenáře nebo mohuu být použity při rozhodování o tom zda a jaké informace v recenzi poskytnout. Tato teze ověří, zda je tato hypotéza platná.
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Enforcement issue with required price of the property market
Lukele, Petra Elly ; Staněk, Roman (referee) ; Linkeschová, Dana (advisor)
Master's thesis explores the behavior of real estate agents, real estate market features and its specifics. Thesis monitors selling of properties from the perspective of the seller and the buyer. It is focused on advices for succesfull sale of the property and it is describing, what could affect the selling process. Practical part is focused on pre-sale services, correct marketing when selling a property and it closely describes pitfalls of estate agencies.
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Feminist Electrifying Art as Challenging People to (Re)think Their Relationship to Electricity
Chauvette, Daphnée ; Lorenz - Meyer, Dagmar (advisor) ; Jiroutová Kynčlová, Tereza (referee)
Feminist Electrifying Art as Challenging People to (Re)think Their Relationship to Electricity Abstract The need for decarbonization of energy production and the war in Ukraine has emphasized European's dependency over Russian oil and accelerated attention to the issues of the energy crisis in Europe. In Quebec, as electricity is powered mainly from hydropower, decarbonization has evaded proper considerations forgetting how this invasive energy production comes from and benefit settler colonialism. The pressing needs to address the energy crisis highlights its complexity and ongoing (mis)conceptions of electricity and its system within the general population. Electrical anthropologists have problematized western societies' understanding and conception of electricity as essential to (re)think our energy futures. Through an analysis of two case studies based on works of electrical art created by two women artists, this thesis analyzes how these works of art potentially challenge male dominant STEM practices by attending to the complexities and interconnectedness of electricity, its system, and the environment. The thesis argues that participants/listeners/viewers are challenged in their relationship to electricity (and its system) towards more responsible and response-able approaches. Drawing on feminist...
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Fears and fantasies in human interactions with sex robots: USA media discourse analysis 2016-2023
Gavrilova, Iuliia ; Lorenz - Meyer, Dagmar (advisor) ; Kolářová, Kateřina (referee)
This thesis employs a feminist critical discourse analysis to investigate the fears, desires, and pleasures invoked by sex robots in users, as well as the representation of sex robots in media discourse. Feminist critical discourse analysis is used to provide insight into the ways in which technology is shaping human sexuality and changing our perceptions of sex and love. My sample includes 59 articles published in contemporary American media between 2017 and 2023 that focus on human interaction with sex robots. This thesis examines how the current dramatic prognosis of harm of sex robot use is empirically grounded. It also identifies multiple main themes that are present in the media discourse, namely sex robots' human-likeness, future of human relationships, as well as the tendency to associate the use of sex robots with rape and pedophilia. The artificial nature of the robot in the most intimate aspects of life such as love and sex is perceived as threatening, potentially making us less human. However, there are also positive aspects of human-sex robot interaction as framed by media discourse. Sex robots allow people to have a more satisfactory sexual life even when they have difficulties to build interpersonal relationship, for example, for elderly or socially awkward people. Moreover, a rising...
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love rhymes with fuck you
Bražina, Jan ; Pěchouček, Michal (referee) ; Mazanec, Martin (advisor)
In my work I materialize personal experiences, memories and ideas about future life. In relation to these, I also address the heteronormativity of relationships dictated by society to young people. In my work I deal with these themes through intuitive work with textiles, where I try to express through this material my feelings, in which I tend to a domestic and peaceful background. Over the past year I have begun a project that originally titled Hydroponic Love, in which I dealt with my own failures in relationships and building a bond with inanimate objects in order to satisfy my desire for love. Through this stage I gradually developed my theme and elaborated on the idea of love that ...that can develop into a dangerous obsession. The project eventually expanded into four parts, in in which I developed several sub-themes that no longer focused on my personal desires and failures, but also the broader social context related to them.
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The Issue of Will in Descartes
Havrdová, Viktorie ; Rybák, David (advisor) ; Pelcová, Naděžda (referee)
This Bachelor's paper examines the conception of will in René Descartes in a theoretical way. The paper contains interpretaions of his Meditations on First Philosophy, Principles of Philosophy and Passions of the Soul with a focus on the issue of will, with the support of secondary literature. The first part of the paper briefly illustrates the role of the will in Descartes' philosophy. The second part deals with the concept of the will as a mode of our mind, which is especially described by Descartes in the Fouth Meditation. The third part presents the concept of the will as a tool of control over the passions of the human soul. In this part mainly the last Descartes' work Passions of the Soul is examined. The paper provides a basic comprehensive overview of Descartes' knowledge on the topic of the free will, which is gathered and interpreted in it.
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Gastronauts of Eastern Europe: Experiencing and Digesting Luxury Gastronomy in the Czech Republic
Hajdáková, Iveta ; Abu Ghosh, Yasar (advisor) ; Balon, Jan (referee) ; Eyal, Gil (referee)
This dissertation is based on a research of luxury gastronomy conducted in two luxury restaurants in Prague. The main focus of analysis is on gastronomic experience as an affective commodity and a vehicle of social, economic and political transformation. The study examines how affect is produced, commodified and how value is generated in luxury "experiential gastronomy." It also analyzes the role of affect in transformation of individuals, the society, consumption practices, entrepreneurial practices, and labor. It shows how experts on gastronomy educate the public on appropriate consumption practices and eating habits. Eating and dining serve as "technologies of the self" (Rose 2004) through which individual and social health and well-being are achieved. Cultivated affect becomes a vehicle of the "purification from socialism" (Eyal 2003) and also plays an important part on the formation of ethical consumer and citizen (Muehlebach 2011). Powered by TCPDF (www.tcpdf.org)
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Semiotic "ethnography" of Deleuze and Guattari and non-standard animism
Šír, David ; Charvát, Martin (advisor) ; Fulka, Josef (referee)
The starting point of this work is the concept of indigenous animism in Félix Guattari's late work at the end of his life, understood as a form of subjectivity operating through different regimes of signs than the "modern" one. These animist semiotics are "polysemic" and "trans-individual," while instead of building a sharp division between the spheres of "nature" and "culture", they inhabit reality by "collective entities half-thing half-soul, half- man half-animal, machine and flow, matter and sign." The aim of most of the following text is then primarily to trace these semiotics across the joint work of Deleuze and Guattari. After introducing the context of Deleuze's philosophy and its specific "image of thought," and explaining its basic concepts, we will focus on the description and comparison of the semiotic "ethnographies" of Anti-Oedipus and A Thousand Plateaus. The first volume traces the "universal history" of the ways of hominization (becoming human) of man from the state of nature, through various forms of inscription, which constitute society and culture. These modes are several and do not work only through language. In the limit experience of schizophrenia, the authors of Anti-Oedipa find a moment preceding all these historically contingent forms of hominization. In contrast, the...
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